I’m continually looking to create and add new spins to my services, helping to set the standard for modern freelance event photography.
Some unique spins include:
– Cameras linked with WiFi to smartphones for remote photography, great for unintrusive or elevated shots.
– Most event photographers only use professional zoom lenses for event work. I think fast prime lenses work best in the mix at live events, producing a more dynamic range of bright photos with amazing bokeh.
– Digital file processing on site as I work, for presentations and social media like here at The Dorchester.
Any business that is either in the process or has already established itself, will at some time organize and run a corporate event throughout the year.
When done well and done properly, events are powerful PR levers that can generate solid marketing traction for your brand.
Where many companies fail in reaping that reward, however, is either through not having a professional events photographer present to capture the event, or being too slow in amplifying the events activities afterwards, by not executing a quick follow-up marketing campaign.
If you’ve been savvy enough to hire a photographer, it’s their ability to quickly turnaround your images, that is pivotal in allowing you to do your Social Media follow up while the event is still fresh in the minds of the attendees.
Acting when the emotional intensity from an event is still high is a magnificent opportunity to develop brand advocates and evangelists.
At the Great Escape Challenge this year (2014) which took place in Cannock Chase, England and was organised by North Star Events, we used our quick return service to provide the client with 30 of the best digital images from the event in only 1 hour!
As a result, North Star Events was able to do showcase images at the after party and produce a very rapid Social Media amplification campaign that worked wonders in promoting and strengthening their client’s and their own brand.
Contact Ed Telling on 07932 636624 or email@example.com for more information.
Deciding on who to choose as your portrait photographer can sometimes be a tricky process, especially if you do not have dependable sources to rely on for recommendations.
The last thing you want to do is choose blindly and risk wasting money and time!
So in this post, you’ll discover the key things you should be looking for in a photographer, that will help empower you to make the right decision for whom to partner with.
First up, you need to see their portfolio…
A photographer is only as good as his images!
Although his talk may be impressive, where the rubber meets the road is in how good his portfolio is.
In this day and age, you really should be able to see their portfolio online on a website of sorts, or at the very least, as a set of PDFs that can be emailed.
No portfolio means no go – period!
Ultimately, you’ll like their photography style or you won’t. If you do, then a good idea is to ask the photographer to talk you through the shots.
You should find they’ll happily oblige you and they should be able to clearly explain why they used the angles they did, what part the lighting played in order to create effects and what they intended the portrait to convey, etc.
If you find they do not want to talk you through their work or can’t, ask why and if the answer is unsatisfactory, walk away.
There may be a legitimate reason as to why they can’t, such as lack of time, but other than that, they should only be too pleased to comment on their artistry.
Next up, ask them to talk more about the way to go about their business…
In a word, interview them!
If not already covered off during the portfolio stage, ask about the processes they go through for preparing for shoots.
Quiz them about the way they prepare the space and their subjects, both physically and mentally.
Find out what their “thing” is when it comes to portraiture. Is it lighting, the pose, the background, etc? What is their X factor that helps them deliver portraits in exactly the right way for them.
Because a photographer is not just a photographer!
A photographer is an artist and a director and that should come through in the way they describe how they go about their work.
Thirdly, ask for names of clients (former or existing) to contact for testimonials…
Now, it’s possible you may not be given details of clients to contact due to privacy issues and that’s fine.
All you need to do instead is read the testimonials on their website in order to get a feel for how good they are.
In the absence of testimonials, ask why there are none and if the reason is not satisfactory, you’re well within you rights to ask for some kind of guarantee.
But if neither testimonial, nor guarantee of sorts is forthcoming, you may want to reconsider whether this is the right person for you.
Now, every photographer works differently so you may get a variety of responses here, but it’s only natural for customers to want to have some kind of “social proof”, to help justify their future decision, so it’s a very valid request to make.
Next, get a clear understanding of their pricing and deliverables…
What you want is a no fluff, non-ambiguous set of replies here, that outline EXACTLY what you are going to get for your money and when!
So ask about cost, ask about volume and variation of prints, format and standard delivery timescales.
Any professional photographer will have a proper set of costs and timings that make sense and are fully justifiable.
Feel free to see copies of previous itemised invoices, if you have any doubts about what you’ve been told.
Last and not least, assess how well you felt they connected with you and how comfortable they made you feel…
To get the best portraits, your photographer needs to be able to communicate properly with you and to be aware of your requirements, needs and potentially, your sensitivities.
At the same time, you want to be able to feel comfortable in their presence, to be able to freely communicate back to them and have the feeling that you are in great and professional hands.
So listen to your gut feeling here!
If everything else is perfect, but the personal connection isn’t their, then you may want to think again.
You want to make sure ALL the elements are in place, before you make your mind up.
And of course, there should be no rush…
Feel free to take the time to go away, mull things over and then come back when you are ready – it’s your decision, so take all the time you need.
Ok – happy hunting.
Traditionally kicker or rim light has been used by lighting designers in films and TV as a halo effect, causing the edges of the subject to glow, emphasising “good” or “pure” people. In the theatre it is used to create a three-dimensional look to the performers on stage. Like the theatrical application back light in photography, also known called hair or shoulder light, helps to provide separation between the subject and its background.
The result is soft, warm, and gives a dimensional quality which can’t be replicated no matter how many actions, filters, or textures you use in post production.
Ultimately, what makes an event great, memorable and impactful is not only the event itself, but the encapsulation of that event in stunning and powerful event photographs.
This Engaging technique of back lighting shouldn’t be just confined to the studio or outside in the sunshine but by adding some of this rim light light to your event images from can turn a great photo into an extraordinary photo.
Obviously you may not always have natural light at your event or powerful stage lighting. But you’ll find that effect can be achieved quite simply with a few remote flashguns in the right places and depending on the vertical angle of the back light, the effect can be altered. You can move to a low angle to cause the light to hit the camera lens, creating a lens flare.
Great events are ones that continue to live on long after the actual event itself. Follow this link for more great event tips http://www.eventmanagerblog.com/fresh-perspectives