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Venue: Altitude, Millbank, London
I was recently photographing a Quickbooks seminar event at Altitude, Millbank (great views of London). I’ve photographed events at this venue many times before and interestingly the graphics on display really stood out. The usual graphics you would typically find at most events featured as usual – stage graphics, pop-up banners and wall stickers.
Although each of these areas had a very different look and feel and the production company Vinyl Impressions had a fantastic array of designs showcasing what they could produce for such a large commercial event, whilst ensuring the branding was unified. They decked 3 levels, which were split into the conference area on the ground floor, the workshops and seminars on the top 2 floors.
Vinyl Impressions worked closely with the creative agency involved to complete all of the design work whilst working in close collaboration with their own in house team to ensure that the final product would meet the specification requested. As experienced creative event graphics designers they were able to advise and offer creative solutions, such as the cut foamex blimp and clouds to create a design feature that the Quickbooks team had envisioned.
Following the event their installers returned to site to de-rig the venue and repackage the applicable reusable graphics for Quickbooks to transport to Birmingham for their next event.
I’m looking forward to working with these guys again – knowing more about Vinyl Impressions
Ed is a wonderful guy to work with, professional, chirpy and most importantly – He gets great results. We have positive feedback on all the photo’s he has taken for us of the Office Branding and Events photos he has taken for us at Vinyl Impression.
We would highly recommend his services.
Ed Currer – Founder & Creative Director , Vinyl Impression
I’ve always maintained a no fuss approach to supplying clients with professional, creative commercial photography suitable for all their business marketing needs. So when Vinyl Impression, a leading specialist of the design and installation of surface graphics asked me to work with them on supplying their marketing shots, there was an immediate sense of how the creativity could evolve here, a challenge of showcasing how their designs complimented the many different environments they work with. Now here’s the thing about photographing good looking clean graphics in modern interiors (or indeed not so modern) – you need to not just reproduce the artwork using your camera but form some kind of tangible, dimensional quality – a dynamic perspective and a sense of fluidity showing interactivity within the environment it is contained.
Each interior could be very different – an open plan office, a bar area, a meeting room, narrow corridors, exhibition and conference rooms – fitting on to all manner of materials from concrete to glass. Some businesses will take advantage of their generous space, entertaining clients and staff alike with the addition of all kinds of table sports and gaming, when infused with colossal wall art backdrops, a drab soulless environment becomes an instant hit. So when it comes to photographing these modern dynamic office environments with a new graphic perspective containing colour, movement and fluidity we feel like its only right to get the people in there – movement in shot only adds yet another dimensional quality. You can see here the vast array of designs in all kinds of environments in the case studies outlining more of the collections Vynal Impression produces here for interiors throughout the UK.
“As a 5 star hotel we have dealt with many photographers in the past and some not always met our high expectations. Ed Telling has done an amazing job! He had a very creative and professional approach and we have received our pictures in just few days after the photo-shoot. We would not hesitate to recommend Ed to anyone looking for a photographer.“
Rebekina Maya – Marketing & Sales , The Westbury Mayfair
The Westbury were looking for fresh new images of some of their top end luxury suites together with exteriors, dining facilities and concierge.
Hotels don’t shut down because they are having photos taken. Photographing a busy hotel requires early starts and late finishing times. Working around the availability of specific rooms that required attention and staff while on duty serving customer needs.
This kind of work requires patience, a good selection of prime lenses and attention to detail on site and post production.
The images were used for the 2014 brochure and their website.
View the gallery of images.